DEVELOPMENT WITH DIRECTION
Thoughtfully built
websites.
Backed by real
experience.
Aniket Raj — Senior WordPress Developer
& Technical Lead
I build and improve WordPress websites, solve technical problems, and lead development teams from requirements through launch.
THE PERSON BEHIND THE BUILD
01 / AR
Aniket Raj
Bengaluru, India
✳
Hands-on developer.
Thoughtful technical leader.
Thoughtful technical leader.
7+
Years of Experience
658+
Websites Worked On
Up to 15
Developers Led
Experience across India,
Canada, Singapore &
other global markets.
Canada, Singapore &
other global markets.
01 / ABOUT ME
Built on experience.
Grounded in the details.
I’m Aniket, a developer who enjoys making complex website requirements feel clear and manageable.
Over 7+ years, I’ve worked across 658+ websites for clients and teams in global markets. My work brings together hands-on WordPress development, technical problem-solving, and the coordination that helps a team deliver.
As the former Founder & Lead Developer at LadderUp.digital, I also ran a small agency—working directly with clients and bringing development, design, and marketing requirements together. That experience shapes how I approach a project: understand the brief, communicate clearly, and take care of the details.
Hands-on developmentTechnical leadershipClient communication
02 / EXPERTISE
The tools. The thinking.
Practical skills for the whole journey,
from the first brief to the final review.
from the first brief to the final review.
01
WordPress & website building
WordPressElementorDiviWebflowTheme customizationPlugin configuration
02
Development
HTMLCSSJavaScriptPHPMySQLResponsive UI implementation
03
Design tools
FigmaAdobe IllustratorCanva
04
Performance & infrastructure
SEOPageSpeed InsightsGTmetrixWeb serversHostingAWSAzure
05
Leadership & delivery
Project estimationClient requirementsTechnical troubleshootingQuality assuranceDeveloper trainingTeam leadershipCross-functional collaboration
03 / THE JOURNEY
Experience that
goes beyond the code.
From independent projects to leading teams.
Select a role to explore the details.
Select a role to explore the details.
- Founded and operated a small web development and digital services agency.
- Hired and coordinated a four-person team: two developers, one UI/UX designer, and one SEO & Ads specialist.
- Led WordPress development and managed projects from initial requirements through delivery.
- Handled technical planning, estimation, task allocation, reviews, revisions, and client communication.
- Coordinated website implementation with design and marketing requirements.
- Led a team of 15 developers.
- Trained developers and supported implementation and troubleshooting.
- Collaborated with Ads, SEO, and UI/UX teams.
- Contributed to project estimation and understanding client requirements.
- Supported WordPress website development and delivery.
- Translated design and business requirements into website implementations.
- Delivered client WordPress work independently and collaboratively.
- Led a team of five and supported development best practices.
- Solved development problems and worked toward client deadlines.
- Worked directly with global clients on end-to-end website delivery.
- Managed requirements, development, troubleshooting, SEO, and performance optimization.
- Improved one project’s PageSpeed score from 42 to 98 and GTmetrix grade from E to A.
04 / EXPERIENCE & IMPACT
Real work. Meaningful impact.
A closer look at performance,
people, and project ownership.
people, and project ownership.
PERFORMANCE OPTIMIZATION
A faster website.
A measurable difference.
4298
Google PageSpeed Insights
GTmetrixE to A
During my freelance work, I improved one website’s PageSpeed score from 42 to 98 and its GTmetrix grade from E to A through performance optimization.
Results from one project. Outcomes depend on the website and scope.
15
DEVELOPERS LED
Supporting the people
behind the websites.
At VSplash, I led 15 developers, trained team members, and worked with Ads, SEO, and UI/UX teams to support delivery.
04
PEOPLE. ONE COORDINATED TEAM.
From requirements
to delivery.
At LadderUp.digital, I hired and coordinated two developers, a UI/UX designer, and an SEO & Ads specialist while leading development and client communication.
05 / HOW I CAN HELP
Good websites need
the right kind of support.
Start something new, improve what exists,
or get an experienced technical perspective.
or get an experienced technical perspective.
01 / SERVICE
WordPress Website Development
A considered website, built around your content and business requirements.
- Responsive WordPress implementation
- Elementor, Divi & theme customization
- Plugin configuration & launch preparation
02 / SERVICE
Website Redesign & Performance Optimization
Make your existing website clearer, easier to use, and better prepared to perform.
- UI & responsive layout improvements
- PageSpeed & GTmetrix review
- Technical troubleshooting & optimization
03 / SERVICE
Ongoing Website Support & Technical Guidance
Hands-on technical help for your website, your projects, and your development team.
- Website fixes & implementation support
- Technical planning & quality assurance
- Developer guidance & team collaboration
A CLEAR WAY FORWARD
How we could work together.
01
Discover
Understand your goals, audience, and existing website.
02
Plan
Agree on requirements, scope, and the technical approach.
03
Build
Turn the agreed direction into a responsive website.
04
Review
Test the experience together and refine the details.
05
Launch & support
Prepare for launch and agree on next steps for support.